UNOVE
Korean treatment essentials — popular for their texture, scent, and targeted repair for dry or bleached hair.
About UNOVE
UNOVE is a Korean brand that's gained significant popularity for its treatment-focused approach and sensory product experience. Their products are designed for hair that needs repair and moisture, and they're widely used by Korean hairstylists and their clients. Particularly popular for maintaining bleached or chemically treated Asian hair between salon visits.
Why Asian Stylists Reach for UNOVE
- ✓Dry or damaged Asian hair
- ✓Bleached or color-treated hair
- ✓Korean perm maintenance
- ✓Hair that needs deep moisture without heavy residue
Avoid If
- —You prefer fragrance-free products — UNOVE products have a distinctive scent
- —You need strong protein treatment — UNOVE leans toward moisturizing repair
Recommended Products From This Brand

UNOVE Deep Damage Repair Hair Mask Tender Bloom 7 fl oz
A 10-second Korean keratin mask with 30,000ppm Keratin-PF, made for permed, dyed and heat-damaged hair.
Korean perms and ash colors are common requests in Asian salons, and both strip keratin, so a concentrated keratin mask is the standard aftercare here.
Permed, dyed or heat-damaged hair with rough cuticles, frizz and split ends that needs a fast keratin top-up.

Silk Oil Essence Tender Bloom
UNOVE Silk Oil Essence Tender Bloom selected for Asian hair needs abroad.
Thick, dry Asian hair frizzes at the ends and benefits from scent too; a scented silk oil smooths and glosses the lengths while leaving a soft fragrance, which a plain oil does not.
Thick, coarse, frizzy, dry, or humidity-prone Asian hair wanting a polished, scented finish.

Volume Up Curling Essence
UNOVE Volume Up Curling Essence selected for Asian hair needs abroad.
Permed Asian hair drops its wave and goes flat; a curl essence that also keeps body defines the pattern without weighing the roots down, which a heavy curl cream would flatten.
Permed or wavy Asian hair wanting soft curl definition with body.

Heating Guard No-Wash Treatment
UNOVE Heating Guard No-Wash Treatment selected for Asian hair needs abroad.
Dense Asian hair takes heavy heat to style, which damages color and structure; a heat-guard leave-in shields the strand while softening, which a plain leave-in does not do together.
Thick or color-treated Asian hair that heat-styles regularly and wants heat protection.

Deep Damage Hair Pack
UNOVE Deep Damage Hair Pack selected for Asian hair needs abroad.
Bleached, heat-styled Asian hair goes brittle and straw-like; a deep-damage rinse-out mask floods damaged ends with moisture so they soften and stop snapping, which a daily conditioner cannot.
Bleached, color-treated, or heat-damaged Asian hair needing a deep-moisture mask.

Deep Damage Shampoo
UNOVE Deep Damage Shampoo selected for Asian hair needs abroad.
Bleached, over-processed Asian hair goes porous and straw-like; a damage-line shampoo cleans without stripping and softens damaged hair, which a basic wash leaves rough.
Bleached, color-treated, or heat-damaged Asian hair needing repair and softness.

Deep Damage Treatment EX
UNOVE Deep Damage Treatment EX selected for Asian hair needs abroad.
The most bleached Asian hair is brittle and snapping and the standard leave-in is not enough; a richer no-wash treatment delivers more slip and softening on severely damaged lengths.
Bleached, color-treated, or heat-damaged Asian hair needing the richest no-wash softening.

Water Essence Mist
UNOVE Water Essence Mist selected for Asian hair needs abroad.
Dry Asian hair needs quick daily softening that outlasts the shower; a water-light mist detangles and eases frizz without weighing straight hair down, which a rinse-out cannot mid-day.
Medium or dry Asian hair wanting light daily softening and detangling.

UNOVE Silk Oil Essence
A Korean hair oil direction for smoother ends and glossy everyday styling.
Dry, frizzy Asian hair dulls at the ends; a light silk oil smooths and adds glassy shine on dense lengths without the greasy weight that flattens fine areas, which a heavier oil would.
Dry or frizzy Asian hair needing light shine after blow-dry.

UNOVE Deep Damage Treatment
A Korean treatment direction for bleached or heat-damaged Asian hair needing slip and softness.
Bleached, heat-styled Asian hair goes straw-like and snaps; a rich no-wash leave-in floods damaged lengths with slip and softness that lasts past the shower, which a rinse-out conditioner cannot.
Bleached, damaged, or dry Asian hair after color or heat styling.
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Where To Buy UNOVE
UNOVE products may be available through the following retailers. Links and availability vary by region.
Some links may be affiliate links in the future. HAO Hair Days earns a small commission at no cost to you. Always verify product authenticity when purchasing from third-party retailers.
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