Minerals · measured as Hardness
Mineral buildup — the invisible film
Hard water carries dissolved calcium and magnesium. When they meet shampoo, they form a film that clings to hair and scalp — a bit like a thin layer of wax. Over time that film blocks water and conditioner from getting into the hair, so hair feels dry, heavy, and dull, loses its shine, and scalps can feel itchy or flaky.
