Kevin Murphy

Its strongest matte hold gives thick, straight Asian hair the grip to keep textured, separated styles in place.

It gives naturally straight, hold-resistant Asian hair lasting root lift and workable texture without weighing it down.

Its gritty, strong hold gives thick, straight Asian hair the grip to hold matte, textured shapes that usually fall.

Its humidity-resistant flexible hold keeps fine Asian hair styled and frizz-free without a stiff, crunchy feel.

Bleached, over-processed Asian hair goes porous and brittle; a strengthening shampoo reinforces the strand as it cleans so damaged hair feels stronger, which a basic wash leaves rough.

Straight Asian hair greases up at the root fast and shows white dry-shampoo residue; a clear dry cleaning spray absorbs oil and revives roots between washes without the chalky cast on dark hair.

Fine, straight Asian hair collapses through the day; a dry powder spray rebuilds body and texture on the spot without re-wetting, reviving a flat style a wet product cannot fix mid-day.

Thick, coarse Asian hair frizzes and roughens from color and heat; a hydrating shampoo adds moisture and slip so dense hair smooths out, which a lightweight wash leaves rough.

Bleached, color-treated Asian hair goes dry and brittle at the ends; a nourishing finishing oil softens and glosses damaged lengths so they feel supple, which a light serum cannot on processed hair.

Thick, coarse Asian hair frizzes and reverts in humidity; a smoothing leave-in tames the cuticle so a blow-out stays sleek and manageable, which the hair will not do on its own in wet weather.

Oily, buildup-prone Asian scalps in hard-water cities leave hair dull and coated; a clarifying detox wash lifts the film for a real reset, which a daily shampoo cannot fully clear.

Straight Asian hair drops a soft style fast but goes stiff under firm sprays; a flexible texturizing spray holds shape with movement and stays brushable, which a hard-hold spray cannot on heavy hair.

Fine, straight Asian hair goes limp under heavy shampoos; a weightless color-safe wash cleans and protects tone while keeping the root full, giving body a rich shampoo would sink.

Fine, color-treated Asian hair falls flat and frays under heavy or harsh shampoos; a weightless color-care wash cleans gently while keeping the root full, which a rich shampoo would flatten.

Straight Asian hair falls sleek and flat, resisting an undone look; a soft texture spray adds airy grip and movement that layered, effortless styles need, without the stiffness of a firm hairspray.

Straight Asian hair in a hard-water city gets coated and heavy from mineral and product buildup; a clarifying detox wash resets it so hair feels light and products absorb, which a daily shampoo cannot clear.

Dry, dense Asian hair reads dull and rough after color and heat; a moisturizing shampoo cleans without stripping so thick hair stays soft, where a light wash leaves it frizzy.

Dry, coarse, or mature-feeling Asian hair looks dull and frizzes at the ends; a richer finishing oil softens and adds gloss on dense lengths where a light serum disappears.

Fine, straight Asian hair falls flat fast because it is heavy at the root; a volumizing spray built into a blow-dry lifts the base for lasting body a flat, dense head will not hold alone.