Recommended Products/Brands/Hoyu Professional
Brand Guide

Hoyu Professional

A dependable Japanese professional brand — color expertise with care protocols designed for Asian hair behavior.

About

About Hoyu Professional

Hoyu Professional is a Japanese company with decades of experience in hair color science. They are perhaps best known for their Somarca toning line, which has become extremely popular in Korean and Japanese salons overseas for maintaining beige, ash, and neutral tones on lightened Asian hair. Their care products are designed to work in conjunction with color services, making them relevant for color-focused Asian hair clients.

Stylist Notes

Why Asian Stylists Reach for Hoyu Professional

  • Lightened or toned Asian hair
  • Clients maintaining ash, beige, or cool tones
  • Post-color care and tone maintenance
  • Color-forward salon treatments
Heads up

Avoid If

  • You're not doing color services — Hoyu Professional is primarily a color brand
  • You need standalone treatment without color context
Recommended

Recommended Products From This Brand

Promaster Color Care Shampoo Stylish
Hair Cleansing · Color Care Shampoo

Promaster Color Care Shampoo Stylish

Hoyu Professional

Hoyu Professional Promaster Color Care Shampoo Stylish selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Fine, colored Asian hair falls flat under moisture-heavy color shampoos; the Stylish wash protects tone while keeping the root light and full, giving body a rich color shampoo would flatten.

Best for

Fine, flat, or low-volume salon-colored Asian hair wanting body plus color protection.

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Promaster Color Care Calming Treatment
Hair Treatment · Conditioner

Promaster Color Care Calming Treatment

Hoyu Professional

Hoyu Professional Promaster Color Care Calming Treatment selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

A sensitive-scalp, color-care routine still needs the lengths conditioned, but heavy formulas irritate and flatten; a calming color-care treatment softens and protects tone without weighing hair or aggravating the scalp.

Best for

Sensitive-scalp routines with colored Asian hair wanting gentle, tone-protecting conditioning.

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Promaster Color Care Treatment Stylish
Hair Treatment · Conditioner

Promaster Color Care Treatment Stylish

Hoyu Professional

Hoyu Professional Promaster Color Care Treatment Stylish selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Fine, colored Asian hair goes limp under rich treatments; a light color-care conditioner softens the ends and protects tone while keeping the root full, giving body a heavier treatment would flatten.

Best for

Fine, flat, or low-volume salon-colored Asian hair wanting light conditioning plus color care.

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Promaster Color Care Treatment Rich
Hair Treatment · Hair Mask

Promaster Color Care Treatment Rich

Hoyu Professional

Hoyu Professional Promaster Color Care Treatment Rich selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Thick, colored Asian hair ends up dry and rough; a rich color-care treatment restores real moisture and gloss so processed ends soften, where a light conditioner leaves them coarse.

Best for

Thick, dry, or coarse salon-colored Asian hair needing deep moisture and color care.

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Promaster Color Care Calming Shampoo
Hair Cleansing · Color Care Shampoo

Promaster Color Care Calming Shampoo

Hoyu Professional

Hoyu Professional Promaster Color Care Calming Shampoo selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Colored Asian hair on a scalp turned reactive by new water and climate needs both protected at once; a calming color-care shampoo soothes the scalp while holding tone, which a plain color shampoo ignores.

Best for

Sensitive or reactive scalps with salon-colored Asian hair.

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NiNE Multi Styling Oil Light
Hair Treatment · Hair Oil

NiNE Multi Styling Oil Light

Hoyu Professional

Hoyu Professional NiNE Multi Styling Oil Light selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Thick, dry Asian hair frizzes at the ends but flattens under heavy oils; a light multi-use oil smooths and adds natural shine and doubles as blow-dry prep, without weighing dense hair down.

Best for

Medium-to-thick or dry Asian hair wanting a light, versatile shine-and-prep oil.

Link coming soon
NiNE Design Drop Styling Oil
Hair Treatment · Hair Oil

NiNE Design Drop Styling Oil

Hoyu Professional

Hoyu Professional NiNE Design Drop Styling Oil selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Straight Asian hair wanting a sleek, wet-look finish needs shine plus a little hold; a design styling oil shapes and glosses in one step, where a plain serum only adds shine.

Best for

Straight or medium-to-thick Asian hair wanting a sleek, defined, glossy styled finish.

Link coming soon
Promaster Color Care Shampoo Rich
Hair Cleansing · Color Care Shampoo

Promaster Color Care Shampoo Rich

Hoyu Professional

Hoyu Professional Promaster Color Care Shampoo Rich selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Thick, colored Asian hair goes dry and rough; the Rich color wash protects tone while adding moisture so dense hair stays soft, where a lighter color shampoo leaves it frizzy.

Best for

Thick, dry, or coarse salon-colored Asian hair needing a moisture-first color wash.

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Promaster Color Care Treatment Sweetia
Hair Treatment · Conditioner

Promaster Color Care Treatment Sweetia

Hoyu Professional

Hoyu Professional Promaster Color Care Treatment Sweetia selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Ash and highlighted Asian hair fades warm and dulls; a tone-focused treatment holds the cool tone and adds gloss so lightened hair reads fresh, which a plain conditioner does not maintain.

Best for

Highlighted or ash-toned Asian hair wanting tone maintenance and high gloss.

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Promaster Color Care Shampoo Sweetia
Hair Cleansing · Color Care Shampoo

Promaster Color Care Shampoo Sweetia

Hoyu Professional

Hoyu Professional Promaster Color Care Shampoo Sweetia selected for Asian hair needs abroad.

Why Asian Stylists Recommend It

Lightened Asian hair fades warm between salon toners; a tone-focused color wash keeps ash and beige tones cool and glossy, which a general shampoo lets slip toward brass.

Best for

Highlighted, ash-toned, or balayage Asian hair maintaining a specific cool salon tone.

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Hoyu Promaster Color Care Treatment
Hair Treatment · Hair Mask

Hoyu Promaster Color Care Treatment

Hoyu Professional

A Japanese color-care treatment direction for smoother, glossier colored hair.

Why Asian Stylists Recommend It

Colored and bleached Asian hair goes dry and rough at the ends; a rich color-care treatment restores gloss and smoothness so tone looks fresh, which a light rinse-out conditioner cannot on dense hair.

Best for

Bleached or salon-colored Asian hair needing gloss and smoothness after services.

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Hoyu Promaster Color Care Shampoo
Hair Cleansing · Color Care Shampoo

Hoyu Promaster Color Care Shampoo

Hoyu Professional

A Japanese color-care shampoo direction for salon-colored Asian hair.

Why Asian Stylists Recommend It

Salon color on Asian hair fades warm and roughens between visits; a Japanese color-care shampoo cleans gently to hold tone and gloss, which a general shampoo strips away faster.

Best for

Salon-colored Asian hair wanting a gentle wash that protects tone and shine.

View on Amazon
external link

Some links are affiliate links. HAO Hair Days earns a small commission at no cost to you.

Availability

Where To Buy Hoyu Professional

Hoyu Professional products may be available through the following retailers. Links and availability vary by region.

AmazonYesStyleStylevanaOfficial Website

Some links may be affiliate links in the future. HAO Hair Days earns a small commission at no cost to you. Always verify product authenticity when purchasing from third-party retailers.

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FAQ

Frequently Asked Questions

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