Hoyu Professional
A dependable Japanese professional brand — color expertise with care protocols designed for Asian hair behavior.
About Hoyu Professional
Hoyu Professional is a Japanese company with decades of experience in hair color science. They are perhaps best known for their Somarca toning line, which has become extremely popular in Korean and Japanese salons overseas for maintaining beige, ash, and neutral tones on lightened Asian hair. Their care products are designed to work in conjunction with color services, making them relevant for color-focused Asian hair clients.
Why Asian Stylists Reach for Hoyu Professional
- ✓Lightened or toned Asian hair
- ✓Clients maintaining ash, beige, or cool tones
- ✓Post-color care and tone maintenance
- ✓Color-forward salon treatments
Avoid If
- —You're not doing color services — Hoyu Professional is primarily a color brand
- —You need standalone treatment without color context
Recommended Products From This Brand

Promaster Color Care Shampoo Stylish
Hoyu Professional Promaster Color Care Shampoo Stylish selected for Asian hair needs abroad.
Fine, colored Asian hair falls flat under moisture-heavy color shampoos; the Stylish wash protects tone while keeping the root light and full, giving body a rich color shampoo would flatten.
Fine, flat, or low-volume salon-colored Asian hair wanting body plus color protection.

Promaster Color Care Calming Treatment
Hoyu Professional Promaster Color Care Calming Treatment selected for Asian hair needs abroad.
A sensitive-scalp, color-care routine still needs the lengths conditioned, but heavy formulas irritate and flatten; a calming color-care treatment softens and protects tone without weighing hair or aggravating the scalp.
Sensitive-scalp routines with colored Asian hair wanting gentle, tone-protecting conditioning.

Promaster Color Care Treatment Stylish
Hoyu Professional Promaster Color Care Treatment Stylish selected for Asian hair needs abroad.
Fine, colored Asian hair goes limp under rich treatments; a light color-care conditioner softens the ends and protects tone while keeping the root full, giving body a heavier treatment would flatten.
Fine, flat, or low-volume salon-colored Asian hair wanting light conditioning plus color care.

Promaster Color Care Treatment Rich
Hoyu Professional Promaster Color Care Treatment Rich selected for Asian hair needs abroad.
Thick, colored Asian hair ends up dry and rough; a rich color-care treatment restores real moisture and gloss so processed ends soften, where a light conditioner leaves them coarse.
Thick, dry, or coarse salon-colored Asian hair needing deep moisture and color care.

Promaster Color Care Calming Shampoo
Hoyu Professional Promaster Color Care Calming Shampoo selected for Asian hair needs abroad.
Colored Asian hair on a scalp turned reactive by new water and climate needs both protected at once; a calming color-care shampoo soothes the scalp while holding tone, which a plain color shampoo ignores.
Sensitive or reactive scalps with salon-colored Asian hair.

NiNE Multi Styling Oil Light
Hoyu Professional NiNE Multi Styling Oil Light selected for Asian hair needs abroad.
Thick, dry Asian hair frizzes at the ends but flattens under heavy oils; a light multi-use oil smooths and adds natural shine and doubles as blow-dry prep, without weighing dense hair down.
Medium-to-thick or dry Asian hair wanting a light, versatile shine-and-prep oil.

NiNE Design Drop Styling Oil
Hoyu Professional NiNE Design Drop Styling Oil selected for Asian hair needs abroad.
Straight Asian hair wanting a sleek, wet-look finish needs shine plus a little hold; a design styling oil shapes and glosses in one step, where a plain serum only adds shine.
Straight or medium-to-thick Asian hair wanting a sleek, defined, glossy styled finish.

Promaster Color Care Shampoo Rich
Hoyu Professional Promaster Color Care Shampoo Rich selected for Asian hair needs abroad.
Thick, colored Asian hair goes dry and rough; the Rich color wash protects tone while adding moisture so dense hair stays soft, where a lighter color shampoo leaves it frizzy.
Thick, dry, or coarse salon-colored Asian hair needing a moisture-first color wash.

Promaster Color Care Treatment Sweetia
Hoyu Professional Promaster Color Care Treatment Sweetia selected for Asian hair needs abroad.
Ash and highlighted Asian hair fades warm and dulls; a tone-focused treatment holds the cool tone and adds gloss so lightened hair reads fresh, which a plain conditioner does not maintain.
Highlighted or ash-toned Asian hair wanting tone maintenance and high gloss.

Promaster Color Care Shampoo Sweetia
Hoyu Professional Promaster Color Care Shampoo Sweetia selected for Asian hair needs abroad.
Lightened Asian hair fades warm between salon toners; a tone-focused color wash keeps ash and beige tones cool and glossy, which a general shampoo lets slip toward brass.
Highlighted, ash-toned, or balayage Asian hair maintaining a specific cool salon tone.

Hoyu Promaster Color Care Treatment
A Japanese color-care treatment direction for smoother, glossier colored hair.
Colored and bleached Asian hair goes dry and rough at the ends; a rich color-care treatment restores gloss and smoothness so tone looks fresh, which a light rinse-out conditioner cannot on dense hair.
Bleached or salon-colored Asian hair needing gloss and smoothness after services.

Hoyu Promaster Color Care Shampoo
A Japanese color-care shampoo direction for salon-colored Asian hair.
Salon color on Asian hair fades warm and roughens between visits; a Japanese color-care shampoo cleans gently to hold tone and gloss, which a general shampoo strips away faster.
Salon-colored Asian hair wanting a gentle wash that protects tone and shine.
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Where To Buy Hoyu Professional
Hoyu Professional products may be available through the following retailers. Links and availability vary by region.
Some links may be affiliate links in the future. HAO Hair Days earns a small commission at no cost to you. Always verify product authenticity when purchasing from third-party retailers.
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View Guide →Not sure if Hoyu Professional is right for your hair?
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