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Hair Cleansing · Color Care Shampoo
Redken Blondage Purple Shampoo
Redken
Read our Redken brand guide →A color-depositing purple shampoo with salicylic acid that tones brassy blonde while strengthening bleached, color-treated strands.
Why Asian Stylists Recommend It
Reaching blonde on dark Asian hair means aggressive bleaching, and Blondage tones the brass while rebuilding strength in those weakened strands.
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Best for
Brassy blonde, bleached, or color-treated hair that is also fragile from lifting.
Avoid if
Your blonde is healthy and only needs light toning, since the reparative load may feel heavier than necessary.
Why we recommend it
Redken Blondage deposits pure violet pigment to instantly neutralize yellow and orange undertones on blonde, bleached, and color-treated hair for a cooler result. Beyond toning, salicylic acid, protein, amino acids, and glycerin work to strengthen and repair lightened hair from the core, reducing breakage. It also helps with color retention and anti-fade protection so the blonde stays vibrant. For overseas Asian clients whose dark hair took heavy lifting to reach blonde, the strengthening angle addresses the fragility that comes with that much bleach, not just the tone.
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