← All Recommendations
Hair Cleansing · Color Care Shampoo
Matrix So Silver Purple Shampoo
Matrix
A hydrating purple toning shampoo that deposits violet pigment to neutralize yellow and brass on blonde, platinum, gray, and silver hair.
Why Asian Stylists Recommend It
Lifting dark Asian hair to platinum is drying, and So Silver tones the yellow while adding back the moisture bleached strands lose.
External link — redirects to Amazon.
Best for
Blonde, platinum, gray, and silver hair needing brightness plus moisture.
Avoid if
You want a purely clarifying wash, or your hair is dark and does not need toning.
Why we recommend it
Matrix So Silver cleanses while depositing violet pigment to erase the dull yellow and brassy warmth that creep into blonde, platinum, gray, and silver hair. The formula rehydrates as it tones, so lightened strands look icy and bright without feeling stripped. For overseas Asian clients maintaining a platinum or ash result on hair that was lifted from dark, the moisture matters as much as the pigment. A five-minute leave-in gives a stronger correction; pairing with the So Silver conditioner keeps the tone consistent between salon visits.
Not sure it fits your hair?
Your Hair Brief™ turns your photos and hair history into a clear summary — and shows which products actually fit.
Get My Hair Brief™ →