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Hair Cleansing · Color Care Shampoo
Joico Color Balance Purple Shampoo
Joico
A violet-pigmented shampoo that neutralizes yellow tones while green tea and UV absorbers guard color from fading.
Why Asian Stylists Recommend It
Lifted dark Asian hair drifts warm and fades under sun, and Joico's UV absorbers plus violet pigment hold the cool tone longer.
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Best for
Cool blonde and gray hair that needs yellow correction plus fade and UV protection.
Avoid if
You have vivid fashion color, since violet pigment is aimed at yellow correction not maintaining bright dyes.
Why we recommend it
Joico Color Balance Purple gently cleanses while violet pigments latch onto the hair to cancel unwanted yellow and warm tones on cool blondes and gray hair. Green tea extract and UV absorbers fight fading and tonal shift, so the color stays true longer between salon visits. Smart Release technology drips rosehip oil, arginine, and keratin into the strand to repair and protect against daily heat styling. For overseas Asian clients holding a cool blonde over lifted dark hair, that mix of toning plus anti-fade protection keeps the result from sliding warm.
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